About Us

For the past 5 years, women across Australia have chosen Aussie The Label with love and confidence. What started as a small coastal dream has grown into a brand worn and trusted by women from all walks of life. Your support is the heart of everything we do and the reason our dream continues to grow.

Aussie The Label was founded on the Australian coast, inspired by the warmth, freedom and beauty of everyday coastal living. From the beginning, our goal has been simple: to create perfectly fitting women’s clothing that feels effortless to wear and inspires natural confidence.

What started by the ocean has grown into a go-to destination for modern, timeless and softly luxurious pieces made for real women and real life. Every design is created with care, focusing on comfort, flattering fits and quality that lasts beyond seasons.

To celebrate this beautiful journey and to thank you for a decade of trust, we’re giving back with special anniversary pricing. Each piece in our collection is part of that celebration and our way of saying thank you for believing in our brand and wearing our designs through the years.

Aussie The Label is for every woman who values comfort, confidence and timeless style. Born by the golden hour. Made for everyone.